Amid the pandemic, when theatres are opened with 50% occupancy, makers of Thalaivii have taken a brave step of releasing the film in the cinema halls on September 10, 2021. But seems like big multiplex chains have a rift fight with those producers who are releasing the film on OTT platforms just after 2 weeks of its theatrical release. Following consequences, VR, Inox and Cinepolis have decided not to show Thalaivii in their multiplexes. Reportedly, after the 2-week release of Kangana starrer, the film will premier on Netflix as well as Amazon in different languages.
Now, reacting to the same, Kangana Ranaut shared a message for the multiplex owners through her Instagram story. While requesting them, she wrote, “No films are choosing theatres, very few and very brave like my producers @vishnuinduri @shaaileshrsingh are compromising on huge profits and letting go off exclusive streaming options only for the love of cinema.”
She continued, “In these times we must support each other and not bully or arm twist; it’s our fundamental right to recover the cost of our film which we did, we may have two weeks window for Hindi version but for South we have four weeks window yet multiplexes ganging up on us and stopping our release there as well…This is unfair and cruel in these testing times when major territories like Maharashtra are also shut…Please let’s help each other in order to save theatres.”
She even denoted their action as bullying and harassment. She takes the examples of Salman Khan’s Radhe and Vijay’s Master and stated that multiplexes ran these films without the said 4-week-window rule. Well, the film will be released on September 10, 2021, when the COVID-19 is emerging at a rapid speed. Let’s see, if the makers will halt the release of Thalaivii amid the pandemic and in case they released the film on said date then for sure it will impact the box office collection of Kangana starrer.