The Script Room, India’s fast growing advertising outfit which is modelled as writer’s room had recently announced their account win, PaperBoat and now they have rolled out their first campaign with the brand for summer.
In a heart-warming setting, children are seen working up a cosplay of a lemonade stand where they are serving various flavours of PaperBoat Swing to their mother. A whole range of flavours and variants of the products – juicier and tastier are showcased through the film.
Speaking about the campaign, Ramsam (Rajesh Ramaswamy), Co-Founder, The Script Room and the director of the film said, “This is a new variant of Paper Boat. And we felt that it would be best to now just introduce ourselves and our offering to the world. The task was to continue to keep the innocence and simplicity that the brand is known for. And still infuse it with some newness. We’re delighted with the outcome. It’s always been a great pleasure to work on Paper Boat”.
Adding to Ramsam, Ayyappan Raj, Co-Founder, The Script Room said, “Once in a while in life, and business, you need some sort of an affirmation. For me, Neeraj choosing to work with us was exactly that. Paper Boat ad from The Script Room means a lot to us. The new Swing film is a lovely starting point and first of many good things to come”.
The campaign will be seen on television and digitally as well.
