“There was a time when I didn’t worry about content” Content Queen Ekta Kapoor opens up on change that ALT Balaji brought in her life
Ekta Kapoor and content go hand in hand. The person who is credited with revolutionizing television landscape and industry landscape is never too far away from creating top notch content. Be it movies, web-series or tv serials, Ekta has always been at the forefront of some of the best projects that the industry has witnessed in the last two decades. She has now opened up on how ALT Balaji has brought a change in her life.
Content Czarina, Ekta Kapoor shared, “If it hadn’t been for ALT, I would have grown old, deficient and out of practice. There was a time when I didn’t worry about content. But I do now, and I adore it. It motivates, frustrates, and excites you; it is a necessary part of doing your job and living every bit of it.”
Ekta Kapoor and ALT Balaji have been on a roll and ever since the streaming platform came out Ekta has become undisputed champion of content. She has spearheaded some of the best movie and TV series and has much more planned to come up in the next few months.
With Freddy, Ek Villain Returns and Goodbye Ekta has three movies and multiple shows waiting to be released.